CONSTRUCTION OF NETWORK ENTREPRENEURIAL PLATFORM LEADERSHIP CHARACTERISTICS MODEL: BASED ON THE GROUNDED THEORY

With the embedding of internet technology, the entrepreneurial model has been gradually developing from traditional single linear channel into network platform with symbiotic multi-platform. Platform leadership is the most important part of the new one and has been caught greatest attention. This paper put forward a new conception of network entrepreneurial platform leadership innovatively. By the integrated use of the Classical Grounded theory,...