Choice at the pump: measuring preferences for lower-carbon combustion fuels

A decarbonized future will require a transition to lower carbon fuels for personal transportation. We study consumer preferences for combustion fuels including gasoline, diesel, natural gas, and E85 (85% ethanol and 15% gasoline) using consumer choice survey data from two settings: online ( n = 331) and in-person at refueling stations ( n = 127). Light-duty vehicle owners were asked in a series of choice tasks to choose among fuels that varied...