Assessing product competitive advantages from the perspective of customers by mining user-generated content on social media

Volume: 123, Pages: 113079 - 113079
Published: Aug 1, 2019
Abstract
User-generated content (UGC) is becoming increasingly available on social media for a wide range of products and services. Such UGC contains rich information about customer attitudes, opinions, and experiences. We propose a novel method for product competitive advantage analysis, which provides an essential basis for quality management and marketing strategy development, by mining UGC. Compared to traditional product performance analysis methods...
Paper Details
Title
Assessing product competitive advantages from the perspective of customers by mining user-generated content on social media
Published Date
Aug 1, 2019
Volume
123
Pages
113079 - 113079
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