Assessing product competitive advantages from the perspective of customers by mining user-generated content on social media

User-generated content (UGC) is becoming increasingly available on social media for a wide range of products and services. Such UGC contains rich information about customer attitudes, opinions, and experiences. We propose a novel method for product competitive advantage analysis, which provides an essential basis for quality management and marketing strategy development, by mining UGC. Compared to traditional product performance analysis methods...