Review paper

The Consumer Response to Corporate Political Advocacy: a Review and Future Directions

Volume: 6, Issue: 3-4, Pages: 76 - 83
Published: Jun 27, 2019
Abstract
In recent years, a new trend has emerged: Chick-fil-A and Amazon took opposing positions in the gay marriage debate, companies have openly opposed many of President Trump’s policies and even dropped his daughter’s brand from their stores, Paypal gave an ultimatum to North Carolina over transgender bathroom access, Delta dropped NRA-specific benefits, and Nike signed the polarizing Colin Kaepernick. These actions, which significantly deviate from...
Paper Details
Title
The Consumer Response to Corporate Political Advocacy: a Review and Future Directions
Published Date
Jun 27, 2019
Volume
6
Issue
3-4
Pages
76 - 83
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