The Consumer Response to Corporate Political Advocacy: a Review and Future Directions

In recent years, a new trend has emerged: Chick-fil-A and Amazon took opposing positions in the gay marriage debate, companies have openly opposed many of President Trump’s policies and even dropped his daughter’s brand from their stores, Paypal gave an ultimatum to North Carolina over transgender bathroom access, Delta dropped NRA-specific benefits, and Nike signed the polarizing Colin Kaepernick. These actions, which significantly deviate from...