The effect of management response similarity on online hotel booking
Volume: 31, Issue: 7, Pages: 2739 - 2758
Published: Jun 18, 2019
Abstract
Purpose This paper aims to examine the influences of the number of hotel management responses and especially the textual similarity in hotel management responses to online reviews on hotel online booking. Design/methodology/approach This study used the data from 437 hotels in New York City on Expedia. The data specifically include online reviews, management responses and real-time number of online hotel bookings, which were merged to create one...
Paper Details
Title
The effect of management response similarity on online hotel booking
Published Date
Jun 18, 2019
Volume
31
Issue
7
Pages
2739 - 2758
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