A Study on the Impact of Perceived Cosmetic Brand App on Continuous Usage Intention- Meditating Effect of Customer Satisfaction and Moderating Effect of Involvement -

Volume: 47, Issue: 2, Pages: 237 - 254
Published: Jun 30, 2019
Abstract
No abstract.
Paper Details
Title
A Study on the Impact of Perceived Cosmetic Brand App on Continuous Usage Intention- Meditating Effect of Customer Satisfaction and Moderating Effect of Involvement -
Published Date
Jun 30, 2019
Volume
47
Issue
2
Pages
237 - 254
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