L’efficacité de la communication pour la marque de destination urbaine : représentations de touristes et de résidents

Published on Jun 12, 2019
· DOI :10.7202/1065647AR
Anne-Marie Lebrun7
Estimated H-index: 7
(University of Burgundy),
Roxane Corbel1
Estimated H-index: 1
Sources
Abstract
Face a la concurrence, l’enjeu des destinations consiste a se differencier en developpant une identite specifique. La communication touristique joue alors un role capital dans la formation de l’image touristique de la destination. Toutefois, la multiplication des campagnes de communication des differentes strates territoriales ainsi que la couverture mediatique des divers evenements peuvent brouiller l’image des destinations. Les recherches universitaires dans ce domaine etant peu nombreuses,...
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#1Dongoh Joo (A&M: Texas A&M University)H-Index: 5
#2Asli D.A. Tasci (UCF: University of Central Florida)H-Index: 24
Last. Kayode D. Aleshinloye (UCF: University of Central Florida)H-Index: 11
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Abstract Despite the fact that emotional solidarity, social distance, and contact theory have been widely used to explain resident tourist interaction, these three concepts were never considered in tandem in investigating the intergroup attitude within a domestic tourism setting. To understand what type of interaction improves emotional solidarity and reduces social distance, and how emotional solidarity affects social distance, this study sought to measure the factors explaining emotional solid...
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#1Annamaria Silvana de Rosa (Sapienza University of Rome)H-Index: 12
#2Elena Bocci (Sapienza University of Rome)H-Index: 7
Last. Laura Dryjanska (Sapienza University of Rome)H-Index: 4
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Abstract This article focuses on destination branding using social representations as the main theoretical framework, with a specific focus on ICT-mediated social representations. It tackles the questions related to destination e-branding expressed through web marketing of city brand identity and city brand image of ten European capitals (Rome, Paris, Berlin, Brussels, Helsinki, Lisbon, London, Madrid, Warsaw, and Vienna). The data derives from asynchronous and interactive e-tourism communicatio...
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#1Charline Dubois (University of Liège)H-Index: 4
#2Mary Cawley (National University of Ireland, Galway)H-Index: 14
Last. Serge Schmitz (University of Liège)H-Index: 7
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Agritourism is promoted as a method of offsetting decline in farm incomes, and is defined in different ways which creates difficulties in attracting tourists. The present research contributes to a better understanding of agritourism, based on evidence in Wallonia (Belgium) and Luxembourg. It does so by studying the image held by four groups of actors: (i) farmers who provide ‘agritourist’ experiences; (ii) promotional organisations; and tourists who both (iii) have and (iv) have not engaged in a...
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Last. Yaniv Belhassen (BGU: Ben-Gurion University of the Negev)H-Index: 17
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Tourism research has yet to confirm whether an integrated destination image model is applicable in predicting the overall destination image and behavioral intentions of local residents. This study examines whether the cognitive, affective and overall image - hypothesized to be predictors of behavioral intentions - are applicable to residents and tourists in the resort city of Eilat. The proposed model allowed for the distinct effect of each image component on overall image and behavior to be clo...
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This article contributes to a broader understanding of how the branding of places affects both residents and tourists. While branding often relies on simplified messages, the effectiveness of such strategies for complex brands remains questionable. Residents in particular possess a confounded knowledge of the place and could disagree with simplified destination brands. To test the role of brand complexity for residents and tourists, we conducted two empirical studies (N = 765; N = 385), showing ...
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Les recherches en sciences sociales ont multiplie des definitions plutot heterogenes du tourisme gourmand, et ce, dans une perspective theorique, basee sur l’analyse de l’offre plus que sur celle de ses pratiques sociales. L’objet de cet article est de tenter de mieux cerner, a travers les resultats d’une enquete socioculturelle menee en Amerique du Nord, les pratiques, les horizons d’attente et les representations que les touristes provenant des marches de proximite du Quebec se font du tourism...
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#2Valentina KirovaH-Index: 3
Last. Roxane DaréousH-Index: 1
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Cette recherche s’attache a comprendre en profondeur comment et pourquoi un mega-evenement sportif peut influencer l’image touristique percue de la ville hote dans le contexte particulier des Jeux olympiques (JO) de Londres en 2012, via le concept de transfert d’image. En coherence avec les objectifs exploratoires, cette recherche de nature qualitative repose sur l’analyse d’une serie d’entretiens semi-directifs realises aupres des residents et touristes dans la periode precedant les JO en 2012....
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To augment the current perspective on the tourism destination image formation process, this study highlights the concept of ‘schema’, which is a mental structure of perceiving and classifying acquired information or knowledge. This study first proposes two schema-related models that illustrate the image formation process before, during, and after the tourist trip. Specifically, this study enlists five Prime Tourist Destination Schemas entailing (1) place, (2) mega event, (3) crisis, (4) self, an...
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#1Suosheng Wang (IUPUI: Indiana University – Purdue University Indianapolis)H-Index: 1
#2Honggang Xu (SYSU: Sun Yat-sen University)H-Index: 19
This study examined the influence of the four place identity principles (i.e., senses of distinctiveness, continuity, self-esteem and self-efficacy) (Breakwell, 1986) on residents' attitudes toward tourism. A self-administered survey was conducted on urban residents in a southern province of China, and the place-based senses of distinctiveness, self-esteem and self-efficacy were found to affect residents' perceptions of tourism impacts and attitudes toward support for tourism. While tourism lite...
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Cited By1
Newest
#1Anne-Marie Lebrun (University of Burgundy)H-Index: 7
#2Roxane Corbel (University of Burgundy)H-Index: 1
Last. Patrick Bouchet (University of Burgundy)H-Index: 12
view all 3 authors...
This exploratory study examines the impact of the Covid-19 pandemic on the travel intention of French people (n = 655) for holidays in summer 2020. Qualitative results show demographic and generation differences in the intention to go on vacation caused by a combination of personal uncertainties due to the pandemic, compulsory state measures and travel bans. Using PLS-SEM, quantitative results indicate that influence of perceived risks and attitude towards Covid-19 led tourists to seek out great...
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