The Effects of Anthropomorphized Brand Positioning on Consumers’ Brand Evaluation: The Moderating Effect of Social Connection and Perceived Power
Abstract
No abstract.
Paper Details
Title
The Effects of Anthropomorphized Brand Positioning on Consumers’ Brand Evaluation: The Moderating Effect of Social Connection and Perceived Power
Published Date
Dec 30, 2017
Journal
Volume
28
Issue
6
Pages
45 - 74
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Notes
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