SUBJECTIVE NORM AND THE PRIVACY CALCULUS: EXPLANING SELF-DISCLOSURE ON SOCIAL NETWORKING SITES
Published: Jan 1, 2019
Abstract
The privacy calculus postulates that individuals disclose information when benefits outweigh privacy risks. Despite its wide applicability, research has also challenged the privacy calculus. It was shown that individuals disclose information even if benefits do not outweigh privacy risks. Two explanations have been provided: On the one hand, perceptions might lead to a miscalculation of benefits and privacy risks. On the other hand, additional...
Paper Details
Title
SUBJECTIVE NORM AND THE PRIVACY CALCULUS: EXPLANING SELF-DISCLOSURE ON SOCIAL NETWORKING SITES
Published Date
Jan 1, 2019
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