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doi.org/10.1016/j.chb.2019.04.025
Other

Understanding ad avoidance on Facebook: Antecedents and outcomes of psychological reactance

Seounmi Youn
29
,
Seunghyun Kim
7
Computers in Human Behavior9.00
Volume: 98, Pages: 232 - 244
Published: May 8, 2019
Abstract
No abstract.
Paper Fields
Paper Details
Title
Understanding ad avoidance on Facebook: Antecedents and outcomes of psychological reactance
DOI
doi.org/10.1016/j.chb.2019.04.025
Published Date
May 8, 2019
Journal
Computers in Human Behavior
Volume
98
Pages
232 - 244
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