The grass is always greener on my Friends' profiles: The effect of Facebook social comparison on state self-esteem and depression

Social comparison that takes place online is unique in the sense that it evokes almost exclusively upward comparison (i.e., comparison with others who are seemingly doing better than us). On social media, people tend to present an idealized image of themselves and share predominantly the positive aspects of their lives. The idyllic representations of others potentially evoke a sense that something is wrong with our own lives, triggering emotions...