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doi.org/10.1108/ejm-03-2017-0182
Social media engagement behavior
Rebecca Dolan
20
,
Jodie Conduit
25
,
...,
Steve Goodman
20
View all 5 authors
European Journal of Marketing
5.10
Volume: 53, Issue: 10, Pages: 2213 - 2243
Published
: Apr 8, 2019
387
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Paper Fields
Sociology
Business
Customer engagement
Construct (python library)
Social science
Creativity
Advertising
World Wide Web
Political science
Psychology
Programming language
Originality
Public engagement
Brand engagement
Public relations
Computer science
Social media
Social engagement
Social psychology
Paper Details
Title
Social media engagement behavior
DOI
doi.org/10.1108/ejm-03-2017-0182
Published Date
Apr 8, 2019
Journal
European Journal of Marketing
Volume
53
Issue
10
Pages
2213 - 2243
Notes
History
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