Do others’ self-presentation on social media influence individual’s subjective well-being? A moderated mediation model

Nowadays, sharing information on social media is a common phenomenon. However, most previous studies on sharing behavior explored the relationship between self-presentation and subjective well-being from the promulgator’s perspective. We examine a distinct aspect of sharing behavior on social media, namely how others’ self-presentation influences visitor’s subjective well-being. To this end, the present research examined: (1) whether others’...