Purchase Intention Towards Green Product (An Application of Theory of Planned Behaviour on Purchasing Organic Vegetable and Fruit Products in Surakarta )
Published: Jan 1, 2018
Abstract
Though the intention for purchasing green product especially in Surakarta is not yet clearly understood, the purpose of this research is to analysis the purchase intention towards green product by using Theory of Planned Behavior on purchasing organic vegetables and fruits in Surakarta. This study employed a quantitative research to test the relationship between attitude, subjective norm and perceived behavioural control towards the intention of...
Paper Details
Title
Purchase Intention Towards Green Product (An Application of Theory of Planned Behaviour on Purchasing Organic Vegetable and Fruit Products in Surakarta )
Published Date
Jan 1, 2018
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