Credibility of negative online product reviews: Reviewer gender, reputation and emotion effects

Volume: 97, Pages: 104 - 115
Published: Aug 1, 2019
Abstract
The electronic word-of-mouth (eWOM) literature supports the robust finding that negative reviews are generally more influential to consumer behavior than positive ones. Moreover, recent studies suggest that much of the negativity bias is driven by the distinct emotions embedded in the content of negative word-of-mouth (NWOM) and the interaction effects between emotions and other source factors. Although the gender of the information source is a...
Paper Details
Title
Credibility of negative online product reviews: Reviewer gender, reputation and emotion effects
Published Date
Aug 1, 2019
Volume
97
Pages
104 - 115
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