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doi.org/10.2501/jar-2019-003
Original paper
Do Billboard Advertisements Drive Customer Retention?
John L. Fortenberry
12
,
Peter McGoldrick
28
View all 2 authors
Journal of Advertising Research
2.40
Volume: 60, Issue: 2, Pages: 135 - 147
Published
: Jan 24, 2019
18
Citations
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Basic Info
Analytics
References
Citations
Paper Fields
Marketing
Quantum mechanics
Communication
Service (business)
Psychiatry
Computer science
Business
Customer retention
Physics
Service quality
Advertising
Psychology
Neglect
Action (physics)
Affect (linguistics)
Paper Details
Title
Do Billboard Advertisements Drive Customer Retention?
DOI
doi.org/10.2501/jar-2019-003
Published Date
Jan 24, 2019
Journal
Journal of Advertising Research
Volume
60
Issue
2
Pages
135 - 147
Notes
History
View all history