Original paper
The Revision Bias
Abstract
From downloading never-ending updates to tracking ever-newer releases, consumers today are surrounded by revised offerings that purport to have improved upon what was previously available. Although revising things often makes them better, the current research reveals that merely being told that a product has been revised makes consumers think it is better, even absent objective improvement. Eleven studies document this effect and its...
Paper Details
Title
The Revision Bias
Published Date
Jan 1, 2019
Journal