A Preference for Revision Absent Objective Improvement

Published: Feb 4, 2019
Abstract
Things change. Things also get changed—often. Why? The obvious reason is that revising things often makes them better. We document a less obvious reason: revising things makes consumers think they are better, even absent objective improvement. Eleven studies document the preference for revision and provide insight into its psychological underpinnings. Studies 1A-1C document the effect among MBA students engaged in a resume revision process,...
Paper Details
Title
A Preference for Revision Absent Objective Improvement
Published Date
Feb 4, 2019
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