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Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions
Volume: 53, Pages: 101742 - 101742
Published: Jan 25, 2019
Paper Details
Title
Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions
Published Date
Jan 25, 2019
Volume
53
Pages
101742 - 101742
Notes
History