An Evaluation Model of Omni-channel Retail Logistics Service Integration Level
Published on Oct 24, 2018
· DOI :10.1145/3288155.3288187
The era of Omni-Channel Retailing (OCR) is coming, but the commercial practice of OCR is in its infancy with relevant researches are also less. This paper analyzes the content of Omni-Channel Retail Logistics Service (OCRLS), clarifies the index system of the evaluation model of OCRLS integration level, and empowers the indicators. Finally, evaluate the capabilities of OCRLS of 112 well-known retail enterprises through the model while analyze the current status of the OCRLS integration in China. The results show that at present most companies in China do not pay enough attention to physical store logistics services and reverse logistics services, but most companies are aware of the arrival of the Omni-channel era and are in the process of integrating all channels and integrating logistics services.