Hitting below the belt: Masculine honor beliefs and perceptions of unfair fighting behavior

We examined the effect of masculine honor beliefs on perceptions of unfair fighting behavior. We proposed competing hypotheses about the nature of this relationship. Our Reputation by Any Means Hypothesis predicted masculine honor beliefs would be positively related to perceptions of unfair fighting behavior as permissible because they increase the likelihood of success. Conversely, our Reputation by Honorable Means Hypothesis predicted...