Marketing

Social responsibility

Destination image

Service (business)

Public relations

Brand image

Tourism

Destinations

Business

Service quality

Advertising

Psychology

Loyalty business model

Political science

Corporate social responsibility

Loyalty

Brand loyalty

Salient

Journal of Travel & Tourism Marketing

This study aimed to uncover the role of an airline’s environmental corporate social responsibility in conjunction with building loyalty intentions of its customers while considering the mediating impact of its brand image, love and respect, as well as the moderating effect of environmental concerns. Our results from the structural analysis showed the salient role of environmental corporate social responsibility in determining loyalty intentions, and it was also a significant contributor to improving brand image, love, and respect that acted as significant mediators. Moreover, the results demonstrated a significant moderating effect of environmental concern on the brand respect and loyalty relationship.

Environmental corporate social responsibility and the strategy to boost the airline’s image and customer loyalty intentions