Give a piece of you: Gifts that reflect givers promote closeness

Published on Sep 1, 2015in Journal of Experimental Social Psychology
· DOI :10.1016/J.JESP.2015.04.006
Lara B. Aknin18
Estimated H-index: 18
(SFU: Simon Fraser University),
Lauren J. Human16
Estimated H-index: 16
(UCSF: University of California, San Francisco)
Sources
Abstract
Abstract Gift giving is an ancient, ubiquitous and familiar behavior often thought to build and foster social connections, but what types of gifts are most effective in increasing closeness between the giver and the recipient? In six studies we explore both the perceptions and relational outcomes of gifts that reflect the giver ( giver-centric gifts ) and gifts that reflect the recipient ( recipient-centric gifts ). Across studies, we find a strong and consistent preference for giving and receiving recipient-centric gifts. Surprisingly, however, in the gift-giving contexts examined in these studies, both givers and receivers report greater feelings of closeness to their gift partner when the gift reflects the giver.
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