Give a piece of you: Gifts that reflect givers promote closeness

Gift giving is an ancient, ubiquitous and familiar behavior often thought to build and foster social connections, but what types of gifts are most effective in increasing closeness between the giver and the recipient? In six studies we explore both the perceptions and relational outcomes of gifts that reflect the giver (giver-centric gifts) and gifts that reflect the recipient (recipient-centric gifts). Across studies, we find a strong and...