Original paper
Monologues in the conversational era: Assessing the level of dialogic communication that big firms are reaching on social medi
Abstract
Ibex 35 and Fortune 500 companies are still not fully utilizing the dialogic potential of social media. The percentage of companies with a low level of dialogic communication exceeds the percentage of companies with a high level in both groups, according to this study which assesses the level of dialogic communication developed by firms with their external audiences on blogs, Facebook and Twitter in an integrated way. Based on Kent &...
Paper Details
Title
Monologues in the conversational era: Assessing the level of dialogic communication that big firms are reaching on social medi
Published Date
Dec 6, 2018
Volume
27
Issue
6
Pages
1270 - 1270
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