Sociology

Business

Mediation

Sample (material)

Cosmopolitanism

Country of origin

Counterfeit

Mathematics

Social science

Politics

Ethnocentrism

Advertising

Marketing

Political science

Psychology

Chemistry

Geometry

Consumer ethnocentrism

Product (mathematics)

Chromatography

Social psychology

Journal of Business Research

Building on the limited literature on consumer xenocentrism, this study investigates the route through which the construct impacts consumers' purchase…

Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands: A mediation analysis