Gene

Marketing

Transformation (genetics)

Process (computing)

Ecology

Biology

Economic system

Sustainability

Electronic business

Economic transformation

Operating system

Economics

Biochemistry

Computer science

Business model

Business

Process management

Industrial organization

Business transformation

Chemistry

Business relationship management

Circular economy

California Management Review

To achieve positive economic, environmental, and social benefits, many incumbent manufacturing firms attempt to apply circular economy principles to their business practices. However, these firms often struggle to change their existing linear business models to circular models because the steps required for successful transformation are still poorly understood. Based on a multiple case study of eight business model transformation journeys, this article proposes a roadmap for circular business model transformation. It provides a step-by-step process to enable circular transition, allowing companies to meet environmental, social, and financial objectives and proactively address sustainability.

Circular Business Model Transformation: A Roadmap for Incumbent Firms