Monetary Incentive and Stock Opinions on Social Media

Volume: 36, Issue: 2, Pages: 391 - 417
Published: Apr 3, 2019
Not only is social media a new channel to obtain financial market information, it has also become a venue for investors to share and exchange investment ideas. We examine the performance consequences of providing monetary incentive to both existing and new amateur analysts on social media and its implications for online investor communities. We find that monetary incentive is effective in increasing the amount of content output and generating...
Paper Details
Monetary Incentive and Stock Opinions on Social Media
Published Date
Apr 3, 2019
391 - 417
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