Gender Characterizations in Entrepreneurship: A Multi-Level Investigation of Sex-Role Stereotypes about High-Growth, Commercial, and Social Entrepreneurs

The purpose of this study is to cast new light on possible gender biases in implicit theories people hold about various forms of entrepreneurial activity. Using social role theory, we delve into sex-role stereotypes associated with high- and low-growth entrepreneurship and commercial and social entrepreneurship. Predictions were tested with an experimental design using both a between-subject design to capture group-level stereotypes and a...