doi.org/10.1016/j.jbusres.2018.11.007

To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising

Gopal Das
25
,
Hillary J. D. Wiener
6
,
Ioannis Kareklas
15
Journal of Business Research9.80
Volume: 96, Pages: 147 - 156
Published: Nov 16, 2018
Paper Fields
Paper Details
Title
To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising
DOI
doi.org/10.1016/j.jbusres.2018.11.007
Published Date
Nov 16, 2018
Journal
Journal of Business Research
Volume
96
Pages
147 - 156
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