Evaluation of the non-use value of beach tourism resources: A case study of Qingdao coastal scenic area, China

Beaches, an important component of coastal tourism resources, are gradually eroding as a result of environmental pollution, ecological damage, etc., which is ignored by tourists as more recreational coastal activities become available. In this context, the present study attempts to investigate the willingness to pay (WTP) of tourists and evaluates the non-use value of beach tourism resources to protect beaches from further deterioration. Towards...