National culture and tourist destination choice in the UK and Venezuela: an exploratory and preliminary study
Abstract
National culture determines consumer attitudes and behaviour. While this holds true for tourism consumption, little research has sought to better understand the effect of culture on tourist destination choice. The geographical scope of analysis has also been restricted. This study employs the Hofstede’s cultural dimensions framework to conduct an exploratory, qualitative evaluation of the influence of tourist cultural background on destination...
Paper Details
Title
National culture and tourist destination choice in the UK and Venezuela: an exploratory and preliminary study
Published Date
Nov 8, 2018
Journal
Volume
21
Issue
2
Pages
235 - 260
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