To Rome with love: A moderated mediation model in Roman heritage consumption

Volume: 71, Pages: 389 - 401
Published: Apr 1, 2019
Abstract
This paper tests a moderated mediation model based on hypothesized relationships in heritage marketing between event involvement, place attachment, experience authenticity, and revisit intention, and finds that place attachment mediates the event involvement–revisit intention relationship and that experience authenticity moderates the mediation. The relationships are explored with a sample of people attending a Roman heritage festival in Italy...
Paper Details
Title
To Rome with love: A moderated mediation model in Roman heritage consumption
Published Date
Apr 1, 2019
Volume
71
Pages
389 - 401
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