To Rome with love: A moderated mediation model in Roman heritage consumption
Abstract
This paper tests a moderated mediation model based on hypothesized relationships in heritage marketing between event involvement, place attachment, experience authenticity, and revisit intention, and finds that place attachment mediates the event involvement–revisit intention relationship and that experience authenticity moderates the mediation. The relationships are explored with a sample of people attending a Roman heritage festival in Italy...
Paper Details
Title
To Rome with love: A moderated mediation model in Roman heritage consumption
Published Date
Apr 1, 2019
Journal
Volume
71
Pages
389 - 401
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History