Navigating the ‘retail apocalypse’: A framework of consumer evaluations of the new retail landscape
Volume: 54, Pages: 101683 - 101683
Published: May 1, 2020
Abstract
Strong signals exist for a permanent restructuring of retailḍing, where traditional physical retailers may not fully recover. Such transformation will have vast implications for consumers, the industry, and society in general. This study explores U.S. consumers’ evaluations of these profound changes sometimes referred to as the ‘retail apocalypse.’ Two studies, a content analysis of reader comments in response to articles featuring reports on...
Paper Details
Title
Navigating the ‘retail apocalypse’: A framework of consumer evaluations of the new retail landscape
Published Date
May 1, 2020
Volume
54
Pages
101683 - 101683
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