Original paper
The Lulun Project's social marketing strategy in a trial to introduce eggs during complementary feeding in Ecuador
Abstract
The Lulun Project incorporated a social marketing strategy that accompanied a randomized controlled trial (RCT) of a food-based intervention that introduced eggs into the complementary feeding diet of Ecuadorian infants. This strategy was designed to promote behaviour change, in this case, egg consumption, through voluntary prosocial behaviour, empowerment, and brand loyalty. A three-phase social marketing strategy (design, campaigns, and...
Paper Details
Title
The Lulun Project's social marketing strategy in a trial to introduce eggs during complementary feeding in Ecuador
Published Date
Oct 1, 2018
Journal
Volume
14
Issue
S3
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Notes
History