Original paper
Integration of materialism with shopping motivations: motivations based profile of Indian mall shoppers
Abstract
Purpose The paper aims to investigate materialism as one of the retail shopping motives along with utilitarian/hedonic motivations in the Indian context. It aims to identify the key shopping motivations, which explain the shopping value in the context of malls. Furthermore, it intends to develop a shopping motivations-based typology of Indian mall shoppers, and to profile the motivational and demographic characteristics of the discerned...
Paper Details
Title
Integration of materialism with shopping motivations: motivations based profile of Indian mall shoppers
Published Date
Dec 10, 2018
Volume
12
Issue
4
Pages
381 - 401
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History