The consumption, politics and transformation of community
Abstract
More than 20 years of research has established community as a vital conceptual touchstone for both marketing and consumer researchers (Arnould & Thompson, 2005; Gainer & Fischer, 1994). From early...
Paper Details
Title
The consumption, politics and transformation of community
Published Date
May 4, 2018
Volume
34
Issue
7-8
Pages
557 - 568
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History