Original paper
Mediating impact of fan-page engagement on social media connectedness and followers purchase intention
Abstract
Purpose The purpose of this paper is to identify the mediating effect of fan-page followers’ engagement activities and moderating role of followers’ demographic profile and trust level on their purchase intention. Design/methodology/approach This study utilised the customer engagement behaviour and consumer involvement theory as a foundation to explore the impact of variables. Structural equation modelling was utilised to test the model with the...
Paper Details
Title
Mediating impact of fan-page engagement on social media connectedness and followers purchase intention
Published Date
Sep 7, 2018
Journal
Volume
42
Issue
7
Pages
1082 - 1105
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History