Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations
Volume: 50, Issue: 3, Pages: 318 - 338
Published: Sep 12, 2018
Paper Details
Title
Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations
Published Date
Sep 12, 2018
Volume
50
Issue
3
Pages
318 - 338
Notes
History