Factors influencing customers’ change of behaviors from online banking to mobile banking in Tejarat Bank, Iran

Purpose The purpose of this paper is to study the influential factors in changing customers’ behaviors from online banking to mobile banking based on Tiller and Tad model. Design/methodology/approach A quantitative method was used. This study is a practical research work by using 400 people, among whom 384 participants were selected based on simple random sampling. Findings The results indicated that the perceived advantage of using mobile...