doi.org/10.1007/s12208-018-0200-z

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The impact of strategic vs. tactical cause-related marketing on switching intention

Sara Osama Hassan Hosny

,

International Review on Public and Nonprofit Marketing2.10

Volume: 15, Issue: 3, Pages: 253 - 314

Published: Jul 12, 2018

Paper Fields

Paper Details

Title

The impact of strategic vs. tactical cause-related marketing on switching intention

DOI

doi.org/10.1007/s12208-018-0200-z

Published Date

Jul 12, 2018

Journal

International Review on Public and Nonprofit Marketing

Volume

15

Issue

3

Pages

253 - 314

Notes

History