Review paper
Balancing a Hybrid Business Model: The Search for Equilibrium at Cafédirect
Abstract
This paper investigates the difficulties of creating economic, social, and environmental values when operating as a hybrid venture. Drawing on hybrid organizing and sustainable business model research, it explores the implications of alternative forms of business model experimented with by farmer owned, fairtrade social enterprise Cafédirect. Responding to changes and challenges in the market and societal environment, Cafédirect has tried...
Paper Details
Title
Balancing a Hybrid Business Model: The Search for Equilibrium at Cafédirect
Published Date
Jun 30, 2018
Journal
Volume
157
Issue
4
Pages
1043 - 1066
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