The effects of task instructions in crowdsourcing innovative ideas
Abstract
The existing literature offers conflicting advice regarding the types of task instructions that increase the quality of ideas during idea generation. Our research examines three types of task instructions: unbounded (participants are asked to generate any ideas they want), suggestive (participants are asked to propose ideas that improve current product benefits), and prohibitive (participants are asked to propose ideas that do not involve...
Paper Details
Title
The effects of task instructions in crowdsourcing innovative ideas
Published Date
Sep 1, 2018
Volume
134
Pages
35 - 44
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