Original paper

The relationship between reputation, employer branding and corporate social responsibility

Volume: 44, Issue: 4, Pages: 444 - 452
Published: Nov 1, 2018
Abstract
Reputation management requires coordination between internal understanding and external expectations (Cornelissen, 2011). The focus of this study were external expectations of potential employees. The main goal of the study was to contribute to the understanding of corporate reputation and its connections with perceived corporate social responsibility and employer brands. All three concepts were investigated amongst 550 senior college business...
Paper Details
Title
The relationship between reputation, employer branding and corporate social responsibility
Published Date
Nov 1, 2018
Volume
44
Issue
4
Pages
444 - 452
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