Original paper
Shape‐ and Trait‐Congruency: Using Appearance‐based Cues as a Basis for Product Recommendations
Abstract
This research demonstrates that a consumer's physical appearance—and, more specifically, his or her body size—predictably influences the product(s) that the consumer is recommended. Four studies conducted in both field and lab settings show that agents more frequently recommend round (vs. angular) shaped products to heavier targets, notably for products and categories in which body size is irrelevant (e.g., lamps and perfume). We attribute this...
Paper Details
Title
Shape‐ and Trait‐Congruency: Using Appearance‐based Cues as a Basis for Product Recommendations
Published Date
Jul 16, 2018
Volume
29
Issue
2
Pages
271 - 284
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History