Vaping versus JUULing: how the extraordinary growth and marketing of JUUL transformed the US retail e-cigarette market

While national surveys showed declines in e-cigarette use in the USA between 2015 and 2016, recent reports indicate that JUUL, a sleekly designed e-cigarette that looks like a USB drive, is increasingly being used by youth and young adults. However, the extent of JUUL's growth and its marketing strategy have not been systematically examined.A variety of data sources were used to examine JUUL retail sales in the USA and its marketing and...