Marketing

Quantum mechanics

Constructive

Linguistics

Process (computing)

Philosophy

Visitor pattern

Tourism geography

Diagrammatic reasoning

Public relations

Tourism

Operating system

Computer science

Rural tourism

Anthropology

Nature versus nurture

Business

Physics

Charm (quantum number)

Aesthetics

Advertising

Psychology

Political science

Exploratory research

Sociology

Programming language

Seekers

Social science

Tourism Management

The desire to relive bygone days stimulates nostalgia-seekers to travel to rural settings that have a kind of vintage charm. However, there is no evidence that stakeholders actually acknowledge the beneficial outcomes of nostalgia. This exploratory study sought to identify whether rural tourism stakeholders deliberately nurture visitor nostalgia with the intention of harvesting its positive outcomes. The findings suggest that the notion is credited as constructive, both at a personal and social level, but stakeholders do not seem to be fully cognizant of its potentiality. The study presents a diagrammatic tool that identifies those elements that need to be targeted so that nostalgia is triggered, strengthened and comforted.

Nurturing nostalgia?: A response from rural tourism stakeholders