Consumers' heterogeneous preferences for corporate social responsibility in the food industry

Volume: 25, Issue: 6, Pages: 1050 - 1061
Published: Apr 17, 2018
Abstract
This study reveals the consumer side of corporate social responsibility (CSR) in the food industry, exploring awareness, preferences and willingness to pay for CSR of a representative sample of Italian households. The results clearly indicate that Italian consumers reveal a high level of awareness within clear, though heterogeneous, preferences for CSR initiatives. Five consumers' groups were identified: ‘environmentalists’, ‘pro‐socials’,...
Paper Details
Title
Consumers' heterogeneous preferences for corporate social responsibility in the food industry
Published Date
Apr 17, 2018
Volume
25
Issue
6
Pages
1050 - 1061
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