TOWARDS EMOTIONAL SATISFACTION IN SOCIAL NETWORK SERVICES USE

This study examines the combined effect of positive and negative emotions on user satisfaction with social network services (SNSs). The sample consists of 582 individuals who use SNSs. Our results suggest that as the intensity of positive emotions increases, users are more satisfied with SNSs. This applies to low and medium levels of negative emotions. On the other hand, for all levels of positive emotions, as the intensity of negative emotions...