Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services
Abstract
Online consumer reviews offer an unprecedented amount of information for consumers to evaluate services before purchase. We use the dual process theory to investigate consumer perceptions about information helpfulness (IH) in electronic word-of-mouth (eWOM) contexts. Results highlight that popularity signals, two-sided reviews, and expert sources (but not source trustworthiness) are perceived as helpful by consumers to assess service quality and...
Paper Details
Title
Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services
Published Date
Dec 1, 2018
Journal
Volume
55
Issue
8
Pages
956 - 970
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History