Sociology

Content analysis

Neuroscience

Mathematics

Social science

Multimedia

Structural engineering

Politics

World Wide Web

Frame analysis

Engineering

Mathematical analysis

Cognition

Political science

Psychology

Framing (construction)

Cognitive reframing

Programming language

Content (measure theory)

Media content

Public relations

Computer science

Social media

Interpretation (philosophy)

Media studies

Cognitive dissonance

Social psychology

Journal of Communication

In social media, sharing posts exposes a larger number of users to the preferred content of their peers. As users select or discard content, they collectively highlight facets of events or issues as to promote a particular interpretation. This article describes how social media users frame political events by selectively sharing content that is cognitively congruent with their beliefs. We model cognitive dissonance modeling time-to-retweet and exemplify the proposed theory with a study of recent protest events in Argentina.

Time to #Protest: Selective Exposure, Cascading Activation, and Framing in Social Media