Original paper
Antecedents of green consumption: a scale of measure
Abstract
Purpose This paper aims to provide a scale of measure that is based on the antecedents of environmentally friendly consumption, which will measure multifaceted profiles and apply to several product categories over the long term. Design/methodology/approach The list of antecedents is derived from the literature and a qualitative study. Exploratory and confirmatory analyses using two samples of respondents are conducted to validate the scale....
Paper Details
Title
Antecedents of green consumption: a scale of measure
Published Date
Jun 11, 2018
Volume
35
Issue
4
Pages
414 - 425
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